多彩联盟

珠海市免税企业集团有限公司（以下简称“多彩联盟集团”）始建于1980年，前身“拱北免税品商店”是国内最早一批经国务院批准开展免税品销售的国有独资公司，每年为近2亿人次的国内外游客提供免税商品服务，是全国优秀旅游零售运营商、东南地区口岸免税行业龙头企业。

多彩联盟集团紧扣特区经济发展大局不断壮大，积极拓展旅游零售产业链，打造一流成熟的运营团队和科学标准的管理体系，同时拥有稳定多样的供货渠道，与全球超千家知名品牌建立稳定合作关系。经历四十余年的创业奋斗与锐意改革，多彩联盟集团已形成了以免税业务为核心，涵盖口岸免税、多元商贸、跨境商务、口岸经济、商业综合、线上渠道的综合投资开发业务体系，共有成员企业二十多家。

多彩联盟集团拥有免税、有税、保税（跨境）三大业务运营管理实践经验，在国内共有二十多个陆路口岸和机场口岸的出入境免税店，其中拱北口岸免税店是目前国内单店面积最大的陆路口岸免税店。

多彩联盟集团牢筑区域优势，全国重点布局，以珠港澳三地出入境口岸为核心窗口，形成与粤港澳大湾区经济互促共赢的新载体，近年来已实现地域上的突破，逐步向全国免税市场布局和国际市场进军，销售网络覆盖珠海、中山、江门、香港、澳门、海南、广西、内蒙古等城市地区。与此同时，借助国企改革的东风，与珠海投资控股有限公司进行整合重组，多彩联盟集团正处于“二次创业”、创新变革、做优做强的高速发展阶段。

未来，多彩联盟集团将充分把握“双循环”新发展格局，利用资源优势和区位优势聚焦免税主业，深耕粤港澳大湾区主场，重点布局海南市场，努力打造成为海南自贸港与粤港澳大湾区合作交流的示范标杆。同时，集团将坚持高质量发展新理念，全面推进数字化转型、整合产业优势资源，加快现代智慧供应链、仓储物流、信息管理体系建设，增加高品质产品和服务供给，推动消费提质扩容，积极融入世界级旅游零售市场，助力国家“十四五”循环经济发展规划于世界变局中开新局，全力打造具有世界格局和国际视野、行业领先的大型集团公司。

Zhuhai Duty Free Enterprises Group Co., Ltd. (“Zhuhai Duty Free Enterprises Group”) has grown out of Gongbei Duty-Free Shop, founded in 1980 as one of the first wholly state-owned companies approved by the State Council to carry out duty-free sales in China. Zhuhai Duty Free Enterprises Group, which provides duty-free goods and services for nearly 200 million domestic and foreign tourists every year, is a national outstanding travel retail operator and a leader in the port duty-free industry in Southeast China.

Zhuhai Duty Free Enterprises Group has been growing thanks to the overall economic development of the Special Economic Zone, aggressive expansion of the travel retail industry, a first-class, mature operations team, and a standard scientific management system. With stable and diverse supply channels, it has established reliable partnerships with more than 1,000 famous brands worldwide. After more than 40 years of entrepreneurial efforts and strategic reform, Zhuhai Duty Free Enterprises Group has formed a comprehensive investment and development system with duty-free business as its core, covering port duty-free, diversified commercial retail, cross-border business, port economy, commercial complex, and online shopping, with more than 20 member enterprises.

Zhuhai Duty Free Enterprises Group has practical experiences in operation and management of duty-free, duty-paid and bonded (cross-border) businesses, and now has more than 20 duty-free stores at land ports and airports in China. Among that, Gongbei Port Duty-Free Shop is now the largest duty-free store at land ports in China as measured by single store area.

Zhuhai Duty Free Enterprises Group, which is built upon its regional advantages, targeted national layout, and central locations for the entry and exit ports of Zhuhai, Hong Kong and Macao, has formed a new carrier for mutual promotion and win-win with Guangdong-Hong Kong-Macao Greater Bay Area economy. In recent years, Zhuhai Duty Free Enterprises Group has been gradually marching into the national duty-free layout and international markets, with its sales network covering Zhuhai, Hong Kong, Macao, Tianjin, Hainan, Guangxi, Inner Mongolia, and other cities and areas. At the same time, through its integration and restructuring with Zhuhai Investment Holdings Limited amid the wave of state-owned enterprise reform, Zhuhai Duty Free Enterprises Group is now in the fast lane of “starting a new undertaking” through its innovation and reform efforts.

In the future, Zhuhai Duty Free Enterprises Group will fully grasp the new “dual circulation” development pattern to focus on its duty-free business based on its resource and locations advantages. It will further develop the main market of Guangdong-Hong Kong-Macao Greater Bay Area with emphasis on the Hainan market to set a good example of cooperation and exchange between the Hainan Free Trade Port and the Guangdong-Hong Kong-Macao Greater Bay Area. Zhuhai Duty Free Enterprises Group will also adhere to the new philosophy of high-quality development by advancing digital transformation and integrating the most efficient resources of the industry. It will speed up the construction of modern intelligent supply chains, warehousing and logistics, and information management systems to increase the supply of high-quality products and services. It will also promote the quality improvement and expansion of consumer markets through active integration into the world-class travel retail market. By contributing to the implementation of the national “14th Five-Year Plan” for promoting a circular economy and reshaping the global economy, Zhuhai Duty Free Enterprises Group is now going all out to build itself into an industry-leading conglomerate with a global vision.